without profit or ownership by few means of production you don tget industrial size production. Real life example, car industry

Polyface farm on the  DANGER “we’ve been starved for cash for more years than not, thats exactly what makes us innovative, were hungry and when were hungry were creative”

marketing creates desire for things people want, not what they need.  Consume beyond need in sustainability-

Distributing useful ideas – Poly face farm with no marketing or advertising

how Polyface wants to grow “This slower, more relationally oriented, pay-as-you-go growth is inherently more organic”

Interesting point – Pollan blames wallstreet for taking smart minds of the society, leaving ill educated people to farm

 

effeciency = work x effort

exploitation- getting workers to give company more than what the company gives the employee